Topic: "Four Best-Practices for Renovating Your Brand—Before It's Too Late"

The purpose of this paper is to write an analysis of an article that discusses an vox populi of merchandising management. During my research I was attracted to an article by Fred Geyer Titled, ? quaternary Best-Practices for Renovating Your Brand?Before Its Too Late?. After turn in Geyer?s article, I found his reasoning for identifying the fatality to metamorphose how a firms patsy is represented early in the crossover life cycle (PLC) figure of maturity rather than croup in the decline phase as essential to supreme change results. He also pointed out that the ablity to identify the essential for change fecal matter be instrumental to sustaining check equity, brand postioining, and suces good differentiation. Geyer points out that there is no doubt about firms that can recognize the need for change in his statement, ?Stories of merchandise heroes who trans late(a) poorly performing brands never fail to fascinate us: the transformation of Dove into an empowering brand; the shift to healthier take for McDonalds; the rebound of Hewlett Packard in the PC market?. It is the unpredicted marketing heroes who renovate their brands while they argon strong and growing. They recognise ever-changing market dynamics and address them as opportunities out front they sop up time to develop into threats. Their reward is prompt profitable emersion without the negative headlines (Geyer). But on the setback there are many companies that are not as adept at being responsive to market changes. So how can you do something before it?s too late? Geyer outlines four keys to brand transformation in the maturity phase of the PLC. They are: 1. catch a holistic understanding of the brand, 2. opinion for segment swings, 3. steal the underlying issues, 4. Apply the right strategies. A holistic, customer-driven understanding of the certain brand and a vision of the brands forthcoming are all important(p) to proactive... If you want to get a full essay, order it! on our website: OrderCustomPaper.com

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