Brand Philosophy of a Radio Channel

Brand philosophy Its sulphurous the promo for the channel has become every mean solar day cant of theyouth. Its Hot Most Popular Radio Channel amongst Youth at the 2nd Global Youth Marketing Forum, the tag line its Hot conveys that the brand is young, exciting. Radio Mirchi is also very adaptive as it customizes itself establish on the city it is in. Radio Mirchi Chennai is typically in Tamil and its guideword What a Fun has bowled its fans over. Radio Mirchi Mumbai is dominated by Marathi. Thus, the language, culture and neighborhood atomic number 18 carefully kept in mind by everyone from the RJs to the producers.Radio Mirchi is really an progressive radio billet. It caters to the needs of all sections of society in bitchiness of its young feel. For example, Chatpati Baatein is a show for women, specifically housewives, bored out of their marbles after a long day of work. Similarly, On the Move is for executives and the movers and shakers of the embodied world. Music, ch at shows and interviews are enjoyed by the youth and are relayed throughout the day at regular intervals. It keeps guest informed. Willingness to help customer through various programs. They are having gender base segmentation, age group base, and so forthIn the early daybreak they are targeting to the old persons because they likes bhajans & kirtans. In the early morning they stared this programme at 5 am to 7 am. They are providing gift vouchers, gifts couple tickets, etc. So consumer or the listers are attract and listen the radio mirchi. They are using Clustered Preferences. Radio Mirchi targeted to the college students and teenagers so they are playing desirous & in the buff songs. They are also targeting the mature person & they like to listen songs. Radio Mirchi are playing this kind of old songs in the iniquity in the show Purani Jeans.For many different occasions Mirchi came up with rummy game or any kind of attractive show. For eg. New course of studys, Diwali, R. D. Burmans birthday etc. customers are highly attracted to all these innovative shows and participated. It uses the tagline Sakat hotmaga, Mirchi SunneWale Always Khush, Its hot. Radio Mirchi promotes its radio station in different cities in their local language. The punch line of Radio Mirchi (Mirchi sunnewale always khush) focuses on its customer and the quality of music provided by them. They try to come up with new innovative ideas thereby making their radio the most preferred station with largest listenership.There latest innovation is in the style of radio jockeys. Generally, radio jockeys discourse non-stop quite fast entertaining the masses. Their way of telling jokes attracts people. It delivers the best junto of innovative content and interesting initiatives. Their programs SHOW TIME which target rump AUDIENCE, Female oriented Khoobsurat , Quizzes related to Total Filmy bollywood, Sunset Samosa , get old music Purani Jeans, Ask solution for Dr. Love relationship probl ems . -Naina Sharma schedule no. -935