Business plan for new clothing company

Business plan for innovative habiliments call(a)er-upThe increase we be going to distribute is trendy clothing. Clothing essential be catchable so that it can influence on tidy sum and it is iodine of the most important things for people.Particularly, there argon two types of clothing formal and informal. However, the clothing were going to develop is formal clothing.Nowadays, there argon a lot of brands, like as ELLE, DAPPER, ARROW and opposite brands, and they deplete already got their own customers and they argon holding some part of our Myanmar commercialise.We vouch that our crop is authoritatively produced with high quality and fashionably purpo adoptd. Customers leave alone non need to be doubtful and unfulfilled after they bought our output.The tar drag market for our product is concentrated on gender. Besides, we result distribute the former(a) circumscribed accessories, much(prenominal) as, sunglasses, purses and wallets, and fancy. ingatheringWe have got investigated the cloth quality and fashionable design in our factory in Singapore. We leave alone consumption cotton, which can be ad honestable with Myanmar weather, in our clothing. Furthermore, we build the factory and some warehouses in chin sure and the products are separated into m all categories _ tops, pants, jackets and coats and others. First, we pointed on ladies apparel and accessories such as shoes, bags, belts, scarves and hats. Then, we decided to expand into men acquires. We are this instant jump to introduce our products to market in Myanmar. New trends are always uncommitted at our organization for the people who are really into fashion.BenefitsWe know that all the people want the excellent brand hallmark and the best ideal with the best possible determine. We have rough-cutly coordinated in price and quality effectively that can bring satisfaction to the customers. You can see our new collection for summer, rainy, and winter successions. We have planned to retail and light stores in some urban areas so that consumers can easily bestow our goods from their surrounding obtain core and markets. We are offering diverse categories for both(prenominal) male and feminine, so both of these customers can obtain their needs from one place our brand. And a lot of people will be cheerful with our products. People who pay for our brand will get the feeling of confident, stylish, and smart. stain marketWe orientate the customers who want to be fabulous and gorgeous. We segment and tell the markets into demographics, geographic, psychographic and sort.We aim at the adults and y turn ouths market _ Generation Y, Generation X and posthumous teens. And they are our core markets. Every religion and ethnic backgrounds can stretch forth our clothing. Our brand will suit with people who are interested in newly fashion designed clothing because we made our products beautifully. And, we have plectron for clothing expenditures that how much money the customers will spend on the branding product, on average.If you would choose this brand, youll never feel unsatisfied and insecure. You can have a delightful lifestyle. Everyone wont seek down upon you when youre wearing them. You will feel like very secure. They can bring pleasure to you.In addition, we have been chosen the most suitable clothing style for Myanmar farming which are simple, but interesting and attracted to people. The chosen collections will be right field with Myanmar customs tastes.To consider about the geographic, we do research some inner-urban areas and higher(prenominal) socio-economics regions. Then, we point out not only the cities of Yangon and Mandalay but as wellspring as the compass of some wellhead-known supermarkets and shopping mall. We overly brand name a certain decision for the weather conditions of Myanmar and our selective areas. Generally, we are sure that Myanmar has the finest weather and the mode is not very cold comp ared with other countries. Thats wherefore we negotiate and make a decision that well share the most convenient and cute clothes with our Myanmar customers.Head Office locationAddress Mortin shopping mallContact no. +951501509Contact mail emailprotected, emailprotectedCustomer demoraliseing behaviorCustomers can look around many brands. Theyll have many choices, stock-still when they compare with our brand, they will be persuaded and motivated to buy our products. Although the consumers are impatience about it, they will see the quality, color, design and prices. And, it is overly crucial that we get the right place. All the people might believe that the items at the shopping malls have security so that they are more willing to buy it. Therefore, we sell our products in better supermarket to attract customer behavior. Consumers make a decision at the shopping centre but it will state some efforts and time to decide carefully.Customer might use and look into the Yellow page s, internet, journals or magazines. So, the data and information put into these papers, but not in details.They can too have a look through our own vane page. www.precious.com.sgOur staff will be always on line and we update the data all the times, so you dont have to disturbance about the fashion is not up-to-date.Product StrategiesProduct classificationOur product can be accepted as shopping goods because people usually compare price, quality and style when they buy the clothes. diffusion channels and promotional strategies shaped on our products and on the customers. We appointed with retailers to sales event large quantities.Product life cycle stageThe PCL stage is similarly influenced on our products. We are going to think about the proceedss and we always need to aware that our price is affordable or not, and we are trying to get friend institutionalize about our competitors fashion trend and the situation of the other markets.Product sashay or Product lineWe have so me kinds of sizes for male and female individually. They are small, medium and large for female and S, M, L, XL, and XXL for male.There are some(prenominal) colors for both male and female. Many sorts of types can be obtained.We are talent services, like online shopping and delivery.These are all the items for femaleTops- fashion tops, shirts and teesJackets and coats- jackets and coats, vestsSkirts pantsShortsDressesShoes-flats and scandal, heals and wedges, bootsOther accessoriesThe following items are for male customersShirtsJackets and coatsSuitsPantsShortsShoes- shoes and socksBrandThe name PRECIOUS indicates to our product. This logo will represent our brand.We give the slogan as if you want to be stylish, wear PRECIOUS.Branding schemeWe define the producers own brands as branding strategy owing to our products field, the financial background, and the management. Our product field is large, we are well financed, and well managed for our product lines.PackagingWe dont have sp ecial packaging styles or methods. We just package well to look good and stark(a).Distribution StrategiesChannel woofWe will use both Direct and Indirect Distribution Channels.In direct distribution channel, we will distribute our product directly to final consumers. We just use our own sales or perhaps telecommerce or online marketing directly to consumers. We will perform as manufacturers.In indirect distribution channel, we will distribute our products through retailers such as supermarkets and stores to consumers. And we also use middlemen. Middlemen are important because it is usually not serviceable for a producer to deal directly with ultimate consumers. We need intermediaries generally for acting as transport and merchandise gene when we export our products to other places such as Nay Pyee Daw, Mandalay and on.Pricing StrategiesPricing ObjectivesAs we are starting our business, we prefer to have Sales Oriented Goals. We might not look to maximize profit but rather to set a price aimed at increasing sale volume.Price ElasticityAs clothing is not only shopping good but also psychogenic need, consumers will usually compare price, quality and style and also buying ha catchs affect distribution and promotion, But the price will be elastic. The price will be change when increasing demand.Market entre StrategiesWe will enter the market with by utilise Market graze Pricing Strategy. Because our product is backing a relatively high initial price as our target market is for elite customers.By using this strategy it can help to establish a high-quality image for our new product and provides the firm with pricing flexibility.Another point of view why our product is suitable for that strategy the reasons for that are our product is in the primordial stages of life cycle and our new product is distinctive.Product costWhen we setting up the price. There are two types of cost, variable and fixed.Wages and salaries, task and insurance, machinery costs and vehicles and equipments are fixed costs.Raw material cost, electricity, delivery and advertizing are variable costs.Price Setting MethodsWe will use indeterminate pricing method. (Total cost +desire profit) is also call mark up pricing.Evaluation of cost- increase pricing (Budgeted) Planned=10Cost, interchange price, make headway BudgetedLabour and material costs per cloth $20Overhead (fixed cost) $25Total cost per unit = $45According to the calculation budgeted selling price per unit = $45+$4.5= $49.5 per unitBreak-even analysisIt is important to ache break-even point for our company otherwise we cant make profit and also cant imagine for the good will of our company.We wish to find out how many units must be sold to cover all cost.So we used Break-even analysis.The equations for Break-even point isBreak-even point, in units= Total fixed costSelling price per unit average variable cost per unit ($) forwarding strategiesWe will always inform and remind about our ultimate goods to our usual customers and the other new customers. Well apply the advertising method and sale promotion method to publicize.Well use 10% of annual profit for our products promotion.AdvertisingWell not use the broadcasting through TV channels. At first, well print in the famous magazines and journals to recognize by the public easily. Then, well emphasize on the outdoors advertisements _ billboards and bus sides so that a lot of people will notice our product now and then.Sale promotionWe have prepared some contests to become beaten(prenominal) with some business people and consumers. Well put more stress on trade shows and in-store video displays. We have hired the ball room in Traders hotel (Yangon) and Sedona hotel (Mandalay) to make our first trade show in Myanmar. And, we have well organized to start our trade show. After that, we are going to display our latest fashion designed clothes in some unfit department stores. We also get ready to allow for the member tease if yo u become our loyalty customer. We have gold, silver and platinum cards for our customers. You will see amazing rewards when you come to our . You can do members at our web page. If you got a profile in our websites, you can see and shop our late items on line. We make the offering 10% off. Youll see our astonished plus offers and rewards.SWOT AnalysisStrengthsWell design, best quality and we also use tight quality control strategies. Therefore, our products have better quality than any other competitors.Legally import from china.Well packing to avoid equipment casualty by transportations.Only sell qualified products there is no wrongfulness items.WeaknessSelling price may b a bit problem for ordinary class customers because of our products target market is for elite customers.Distribution direct from manufacturers to the retailer so we arent sure the retailers do their work perfect or not.Our company is newly established. As we are in debut stage, the awareness of people about our brand may be small even though our product is nice.We need separate of promotional strategies than other existing competitors to penetrate the market.OpportunitiesWe allow some opportunities for our customers and also authorized agent too. If a customer buys goods for 200,000ks within a month we give him/her 5%discount card up to two years.For authorized agent if their revenues pretend the focus target we allow them to get feedback 5% of their revenues as bonuses for them and also free trips to China.ThreatsOne biggest threat for our product is that there are lots of famous competitors.Delay transportation, for example, when we import out products from China by ship if the weather is terrible our stocks will be delay. We have to sell our products agree to the weather if our stocks are delayed we cant sell these delay product on that time. If we are going to sell those products in coming season it is sure that our products are not up to date.Another one is pretension becaus e of that the value of Myanmar Kyat became low so when exchanging money fluctuation is threat for us. bodily function PlanWe will provide our customers with the best quality products.By giving opportunities helps our firm to increase the volume of sales.Make our product well-know and satisfying consumer wants by developing goods and special service.We fight our main competitor by devising priority of consumer wants on the other hand their weakness is they only focus on making money by selling men wears whereas we make satisfy our consumers by selling both genders and also accessories for both of them and also discount systems. We will build trust with our consumers and let them know that our product is reliable and qualified in these ways we hope to build strengths and to shoot down our weakness..