Himalaya Summary

HIMALAYA Introduction Himalaya Herbal is originated from India and has been somewhat since 1930. Himalaya clams that it is the solo manufacturer of consumer goods that provide a wide range of solution establish on herb tea ingredients. It has its presence in Malaysia since 2004. Ms Sue Ong a Malaysian with 22 years of experience in beauty and cosmetic industry was instrumental in bringing in Himalaya. The entry and the attainment of the brand was quite visible as the brand was already seen in the leading pharmacy market nationwide.Himalaya offered a quite range of around 200 products under three main categories 1) pharmaceutical 2) personal consider 3) animal cargon and all of these products were based on the ancient Himalayan practice of Ayurveda that were well known worldwide. Herbs include crude plant materials much(prenominal) as leaves, f starting timeers, fruits, seeds, stems and woods etc. It was estimated that unmatchable third of Americas use herbal tea tea products w ith herbal medicine. The Himalaya dose Company has taken support from the Ayurveda expertise with modern-day medical research methodology.Malaysia had over 2000 plant species that possessed medical value. turn out of 20000 herbal plants in Malaysia, 2000 has been identified to be beneficent for better wellness care. The advantages of the herbal products are being highlighted over time by presidency as well as private parties. According to dependableena The murmur and make of Herbal Asia the industry go away leverage on Government initiatives deal a National Biodiversity Policy to create a brand which will be recognized internationally. We want to educate people about the herbal superiority and quality.Market & sales in Malaysia Marcel Gan the young and energetic COO talked about his dream of Himalaya I want at least one product of Himalaya product in every household. As per Shahida Musa, The Deputy Director, operations of the federal agricultural marketing (FAMA), the top ical anesthetic herbal industry put down sales around RM10 billion in 2008 and was likely to grow by 8 to 15 percent annually based on the increase acceptance of natural medicine. About 17. 1 % of Malaysian used herbals to manage their health problems while 29. % of them consumed herbal for their health maintenance. Ravi Prasad, President and COO of the Himalaya Drug Company, commented This is a significant achievement for Himalaya as it provides us a political platform to reach out to our guests and communicate with them the scientifically backed herbal formulations. oer the last 5 years annual demand was recorded at RM4. 5 billion with a growth of 8% annually. For further packaging of the herbal products the Government has provided number of support programs for herbal entrepreneurs.Hundreds of the players have entered the herbal business after good support from the Government. As the herbal products are known as without side effects the demand for herbal products has shown a considerable growth over the conventional drugs. One of the established local successful herbs entrepreneurs was Perusahaan Orang Kampong Sdn. Bhd. The business was established in 1975 and was operated as a small business. cardinal issues * The main issue involved by building the brand image of the Himalaya for the Ayurveda product concepts. Initially the product benefits were non supported by scientific proofs and evidences as most of the action was expiry on previous results of the herbs. Due to the lack of scientific data the customer was not fully satisfied. * Locally made herbal products seriously lacked in advertising and promotion. * Most of the herbs entrepreneurs were small traders operating with limited resources, thus experiencing low productivity and efficiency in their daily activities. * Lack of capital and skilled human resources were common disadvantages faced by small traders. The volume of production was at times as low as it couldnt pick up the demand. Fo r the purpose of expanding market, it went to the reliable value chain through the new technology. Key Strengths * Research and Development Himalayas used scientific research in natural herbal remedies to provide scientifically proved products. In March 2001, they were awarded with estimable manufacturing practice certified by the Licensing Authority of the Indian System of music and in January 2004, they were awarded certification from Quality Management Systems certified by NQA. dominance Himalayas product goes under a period of 7 to 10 years of primary research and clinical trials before it went to market. * Natural and Safe Himalaya provides mostly all the bole and health products that promised goodness of natural ingredients with no side effects. * Wide range of products Himalaya provides a wide range of products which consists of healthcare, body care, oral care, hair care and skin care.